About us

The story of Auto Excellence is about more than milestones and numbers – it’s about our people, our values, and our passion for adventure

In December 2002, Anton and Roelien Geyser founded Auto Excellence with just four cars, two employees, and one dream: to share their love of Land Rover adventures with others. More than two decades later, Auto Excellence has grown into a leading Land Rover dealership in Africa, specialising in the sale, purchase, servicing, and refurbishment of Land Rover Defenders and premium four-wheel-drive vehicles. Today, we operate with nearly 50 dedicated employees across two branches, featuring state-of-the-art facilities, including two full-service workshops and a specialised diff and gearbox workshop.

In 2016, we expanded our horizons with the opening of an Auto Excellence branch in Stellenbosch. Under the leadership of Louis Venter, whose dedication and passion for the brand go unmatched, the branch quickly earned a reputation for exceptional service in the Western Cape. Continuing our growth, in 2023 we welcomed Gerhard Moolman to our Centurion branch. With over 20 years of experience at Land Rover and Jaguar, Gerhard’s expertise is instrumental as we expand into servicing newer models, ensuring Auto Excellence stays at the forefront of the industry.

Auto Excellence is about more than just expansion. At the heart of our success are the values that have guided us from the start: honesty, exceptional service, and a commitment to the personal growth of our team. We’ve always reinvested in our business, which allows us to improve the lives of our employees and stay ahead with cutting-edge equipment and technology – all to provide the best possible service to our customers.

For us, the vehicles we work on aren’t just a means of transport; they represent a lifestyle. Many of our team members have been with us for over a decade, and a few have been part of the Auto Excellence family since day one. When you bring your Land Rover to us, you can trust that it will be cared for by people who truly understand its value. More than 20 years after our journey began, our passion for Land Rover adventures burns as brightly as ever. We’re excited to continue sharing that passion with you, one vehicle and one adventure at a time.